New businesses trust GROW Marketing Agency to help them get noticed on the search engines and on social media. Many entrepreneurs ask us to create a website for their new venture, and, often, business owners do not know what they want and what they need for their online presence.
For smaller businesses looking to gain a foothold in their industry and online, a Wix website provides an affordable, professional, dynamic, and optimized digital hub with the engaging elements needed to keep visitors on the page. Learn why a Wix website is the ideal solution for your business and how to start with GROW's website team.
Table of Contents:
What is Wix?
Wix Templates at a Glance
A Wix Dynamic Page Offers Amazing SEO
Wix vs Wordpress: What is the Difference?
Is Wix Better than WordPress?
Shopify vs. Wix
Check Out GROW's Wix Portfolio
FAQ
Key Takeaways:
Wix is the ideal website development platform for small businesses and entrepreneurs. The platform does not require custom coding, which makes it an affordable option for those who need a website on a smaller budget. Wix can integrate immersive user experiences and even e-commerce functionalities.
What is Wix?
Wix is a platform for designing websites. The company was founded by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in 2006 in Tel Aviv, Israel, and counted 200 million users as of 2021.
Wix's ease of use propelled it to become a more popular website development platform. Featuring a "drag and drop" functionality, designers easily layout pages without the need to program customized code. This simplicity also makes it a favorite tool for small businesses who need a professional website on a budget; as the cost of coding leads to soaring development estimates, custom-coded platforms often feel out of reach for entrepreneurs who need a professional presence online.
Wix Templates at a Glance
Wix features multiple templates that allow designers to customize specific elements for every client's need and brand strategy. However, many Wix sites created by GROW's design team offer a unique customized layout for maximum impact.
Some templates are a "must use" for SEO. These templates allow GROW's copywriters and designers to create high-performing pages that maximize SEO. When online visibility can make or break a business, these template tools are crucial to engagement, visibility, and performance.
A Wix Dynamic Page Offers Amazing SEO
GROW incorporates a Wix design element called the "dynamic page" in many client websites. A dynamic page allows designers to add a catalog of services or resources to a single page.
Each service or resource features a small section on a main catalog page. This primary hub for displaying services also allows site visitors to sort by different categories to find exactly what they want or need.
Each specific service or resource also allows visitors to click a button or link to a new page dedicated solely to that service. Dynamic pages enable GROW's team to optimize each service, maximizing site SEO and visibility.
Dynamic pages also heighten the user experience (UX). The primary catalog page invites users to explore and discover vast content. On the backend, dynamic pages also present designers with a simple template that allows them to add more services at a client's request quickly.
Wix vs Wordpress: What is the Difference?
Wordpress is the dominant website platform globally; Wordpress holds 42.7 percent of the web platform market. Wix holds merely 2.2 percent. Why is WordPress the leader? How is Wix different from WordPress?
WordPress is the dominant player among website development platforms; WordPress offers a few crucial elements that make it the favorite. However, the biggest difference between Wix and WordPress is the most defining: customization.
A WordPress site is custom-coded. While building the site is much more labor intensive, custom coding also enables sites to feature better security and unique elements that do not fit into any cookie-cutter template.
Wordpress vs. Wix is a bit like comparing a manual transmission car to an automatic. The automatic (Wix) is easier to drive and more affordable to maintain, but the manual offers more control and better handling. Some companies do not want the hassle and ongoing maintenance of a custom-coded website; updating or adding new pages requires a team of developers and programmers. This, of course, drives up the cost.
For companies with a budget for a WordPress site, the potential for creating a unique website with vast functionalities and interactive elements is nearly endless. For clients who want a professional website but do not necessarily need or benefit from high-end customization, a Wix website provides the visibility, performance, and polished design to soar to the top of the SERPs.
Is Wix Better than WordPress?
WordPress holds the dominant market share within the website development industry. Is Wix better than WordPress, or is WordPress better than Wix? Both platforms have benefits and downsides. One is not "better" than the other in every single category. Here's how the two compare based on numerous factors:
Platform | Cost | Customization | Ease of Use | Security | Blogging |
Wordpress | ⭐ | ⭐ | ⭐ (Wordpress is the OG for blogs) | ||
Wix | ⭐ | ⭐ | ⭐ (Wix offers incredibly easy blog upload capabilities) |
Wix vs.WordPress: A Cost Comparison
Developing a website via Wix is much more affordable than developing one on WordPress. A team of developers must create custom HTML and other code for every unique WordPress site. In addition, a WordPress site also requires a designer who creates the templates and site layout and a copywriter who is responsible for writing the website's on-page copy.
A Wix site does not require a development team, and no coding is required. The labor for developing a Wix site includes the designer and the copywriter. The more simplistic drag-and-drop functionality of Wix means it's the more affordable option.
Wix vs.WordPress: Customization, Graphics, and Immersive Elements
Wix is not designed for vast customization. The platform offers several unique features to engage visitors and boost the user experience, but Wix has some limitations.
WordPress requires more complicated coding on the development backend, but developers can write extensive and intricate custom code to allow the platform to run more dynamic and immersive graphic elements and functionalities. WordPress sites can be customized to host augmented reality experiences and other unique capabilities.
Wix vs. WordPress: Ease of Use
For designers, Wix might be easier to navigate and use. Visitors also might find that Wix is more simplistic in its design, leading to freer exploration.
WordPress sites can be so intricate in design that they become cumbersome. In addition, some WordPress sites feature too many plug-ins that slow their site speed and decrease their performance. This can tank the website's rankings on Google, as the search engine analyzes site performance.
Wix vs. WordPress: Blogging Capabilities
Wix and WordPress offer blogging capabilities; one does not tower over the other. WordPress is known as the blogging OG, though. Uploading, writing, and updating blogs via Wix is incredibly simplistic, which is why Wix is popular for hosting site blogs.
Shopify vs. Wix
Many companies sell products online, and their sites require e-commerce capabilities. WordPress and Wix both allow for e-commerce design functionality. In addition, the website development industry also features another key player: Shopify.
How does Wix compare to Shopify? Like WordPress, Shopify sites are ideal for larger companies or those that sell a vast number of products. Smaller companies and businesses that offer a limited selection of products often discover that a Wix e-commerce site meets their needs, fits their budget, and is much easier to navigate and use.
GROW designs and develops e-commerce websites in WordPress, Shopify, and Wix. Our team helps every client understand the best platform for their shop.
Check Out GROW's Wix Portfolio
Get ready to launch your company's website via Wix. This platform is ideal for entrepreneurs and small businesses who want a professional, affordable, and easy-to-use website to launch their sales and online traffic to the next level. Explore GROW's Wix website portfolio and reach out to us to schedule a website consultation. We can't wait to GROW your business!
FAQ:
How much does it cost to have someone build you a Wix website?
The cost of building a Wix website depends on numerous factors, including the number of web pages, unique elements, and more. Reach out to GROW for a website consultation.
What's the best platform to build a website on?
Wix is the best platform for small business websites. Many smaller businesses need a website quickly or on a budget; Wix is more affordable than Wordpress, as Wix sites do not require custom coding.
What's better, Shopify or Wix?
Shopify and Wix both are great for e-commerce. Shopify is ideal for larger businesses with an extensive number of product offerings. Wix is the best choice for creating an e-commerce site with fewer products or services.
