Profile

Join date: Apr 12, 2019

About

Katheryn Hunt is a sales-‘growing’ enthusiast. As the CEO of GROW, she partners with small to medium businesses in the United States to develop and deploy sales and marketing strategies that generate revenue. Katheryn has a diverse business-building background; and has surrounded herself with an elite marketing team that specializes in “Growing” business start-ups, healthcare and long-term care companies, capital equipment manufacturers, retailers, and service-based industries; through value-based selling and compelling marketing stories.

Posts (74)

Nov 21, 2025 ∙ 4 min

What's a Lead, Anyway? The Different Types of Leads Explained

At its simplest, a lead is someone who’s shown interest in your product or service; leads range from information-gatherers (MQLs) researching solutions to sales-ready prospects (SQLs) asking for demos or quotes. Small businesses should implement lead nurturing—automated emails, retargeting, and timely outreach—to move MQLs toward SQL status, use tracking (pages viewed, emails opened, downloads) to personalize outreach, and make conversion easy with one-click scheduling and low-risk offers.

Nov 14, 2025 ∙ 4 min

The Power of Email Marketing: How to Build Your List from Scratch

Email marketing is a channel you own. Start by choosing a scalable ESP to manage deliverability and list growth. Create a high-value lead magnet that solves a clear problem, present it with simple opt-in forms or a focused landing page, and promote the offer across your channels. As your list grows, segment subscribers by behavior or interest and send targeted sequences that increase opens, engagement, and conversions. Automate welcome flows, A/B test subject lines, and optimize CTAs to convert.

Nov 7, 2025 ∙ 3 min

The Lead Generation Funnel: A Simple Guide to Elevate Your Sales

You've probably heard the terms marketing funnel and sales funnel used interchangeably. They're related, but for a business focused on growth, it's more helpful to think of it as a single lead generation funnel. This is the path a potential customer takes, from discovering your business for the first time to becoming a paying client. This guide will break down the essential marketing funnel stages and show you how to build a lead generation funnel that works for you. Understanding the Lead...