GROW is committed to creating customer experience events that engage your audience. We turn strangers into raving, brand-loyal advocates who generate revenue to improve your marketing ROI. We breathe life back into your marketing by giving your brand the face your customers want to interact with.
GROW provides a truly integrated marketing strategy approach to event marketing. We use multiple channels to promote your events, engage and energize your audience during your event, and work with you to continue to nurture the relationships you’ve started to build once the event has ended.
From ribbon cuttings and product launches to tastings, open houses, and tradeshows GROW will help you create devoted brand champions who convert to sales dollars.
At GROW we embrace and live the philosophy that people do business with people. They align themselves with brands that fit their lifestyle and personality. Live event marketing creates more excitement, brand affinity and purchase intent than any passive marketing tactic could ever dream to achieve.
People Impact Sales
Types of Marketing Events We Cultivate
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Product Launches
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Grand Openings
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Ribbon Cuttings
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Fundraisers
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Trade Shows
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Celebrations
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Marketing Blitzes
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Anniversaries
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Holidays
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Not for Profit Events
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Celebrity Appearances
In fact, *studies show event attendees are 74% more likely to purchase from a company after an experiential marketing event.
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Street Teams
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Concerts
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Tastings
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Open Houses
Event Concepting / Researching
We help you uncover the type of marketing event that will resonate best with the audience most likely to buy from you. We research and uncover the best promotional opportunities, scout locations, determine dates and times, and even identify potential cross promotional brand partner opportunities. We then present options and work together to finalize the event concept.
Once your event concept is established, we dig in and start laying the foundation for a successful experiential marketing event. We book your venue, solidify the dates, introduce you to sponsors and partners, help you procure giveaways, create the needed marketing materials, set the overall marketing and promotion strategy, and establish event staffing needs.
Event Planning
This is where your marketing event really starts to take shape! We start releasing information about your event, promoting it on the digital and physical platforms most important to your buyers, and collecting RSVPs and ticket sales!
Event Launch
As we mentioned, people do business with people. The single most important element of your event (if we have to choose only one), is what we like to call the human factor. Choosing the right team for your event can make or break its overall success. We hand select a team of marketing stars to staff your event. This team becomes the face of your brand and we coach them how to interact and relate with your particular buyers.
Event Staffing
If there’s one thing we know about events – it’s that keeping them on track takes a village!
Our seasoned event managers have firsthand experience managing premium events, and possess excellent project management, communication, and low-pressure persuasive sales skills. They work cohesively to represent your brand with polished style! Believe us, the right staff ensures your event goes off without a hitch!
Event Management
Once your event has ended, some of our most important work begins! We help you track the information vital to determining your event’s success. We track marketing material interaction rates, ticket sales and RSVP response rates compared to attendance, promotional item distribution, lead generation, and more. Additionally, we help you perform post event marketing outreach – pivotal to converting attendees to buyers. We ensure you get all the data you need to assess the success of your event, and how it relates to your bottom line.
Event Analysis & Reporting
Partnering with GROW gives you an entire team on your side who will work on your behalf to make connections, get follow-up appointments, and transition prospects into customers. GROW events add a level of professionalism that remarkably raises your event’s success.
Businesses choose GROW for marketing event management because we generate bottom line sales results...
*Source: EventTrack