With so many digital marketing tools available, it can be hard to decide which one is right for your business.
GROW Marketing Agency wants to help you help your business grow. If your goal is to increase foot traffic on your website, improve SEO, and boost broad brand recognition, Google is a great place to start. Google Business Profile and Google Ads are the two tools that will get your business noticed.
In this article, we’ll help you understand the difference between the two and ways you can optimize your presence on Google.
Utilizing Google Business Profile & Google Ads
It’s easy to lump Google Business Profile and Google Ads together because many businesses use the two in junction with one another, but they are not the same service. One is free, and one is paid. When they are used together, your website will appear in multiple places in the SERPs: in the paid ad portion, in organic results, and your business profile will appear in Google Maps.
Create A Google Business Profile
A Google Business Listing is a free service that Google offers to businesses. When you create a business listing on Google, you don’t automatically gain control over the listing. To claim ownership of your business listing, you must create a Google Business Profile account. The Google Business Profile houses all of your business's important information that customers need:
Phone Number
Address
Website
Reviews
Questions & Answers
Menu
Order Delivery or Pick UP
Optimizing Google Business Listing
Improving your business’s visibility on search engines increases brand awareness. With more brand awareness, customers have more access to your products and services, leading to more sales for your business.
Once you’ve created your Google Listing, you must create a Google Business Profile. Fill out the complete form; the more details you add makes easier it is for Google to match your business to relevant searches.
Google ranks businesses through its search engine based on
Relevance
Distance
Popularity (that’s why Google Reviews are so crucial)
It can feel overwhelming to manage your digital marketing while running a business. That’s where GROW Marketing Agency comes in; our talented team of digital marketing experts will create, optimize, and manage your Google Business listing, so you can focus on running your business.
Drive Traffic To Your Website With Google Ads
Google Ads, like Facebook Ads, is a paid service that will boost your ad presence online. The difference between Google Ads and Facebook Ads is that when you advertise with Google, your ads can show up in multiple places across the web, depending on the type of ad you’re creating and how you target it.
As for Facebook Ads, the ads you create on Facebook stay on Facebook.
Google Ads is the premier way to drive traffic to your website and increase phone calls and sales. What’s awesome about Google Ads is that you’re controlling your advertising costs. You get to decide how much money you’d like to spend a month on ads.
Google Ads offers its customers flexibility because there are no contracts. You can adjust your advertising budget and pause ads whenever you want.
Optimizing Google Ads
Optimizing your Google Ads starts with keyword research. Doing keyword research, through SEO tools gives you an idea of what your customers are searching for. Using keywords in your ad copy is crucial to getting your business in front of your target market.
Keyword research, SEO, and building powerful ads can feel overwhelming if you’re doing it alone. Lucky for you, GROW is here to help guide you through the world that is Google Ads, Google Business Profile, and search engine optimization.
GROW Marketing Agency never wants businesses to feel like they are alone on an island struggling with marketing. We want your brand to be high ranking on search engines. If you’re looking to build your digital presence, contact us today!
Rebecca Fields is a creative digital marketing ringleader who spends her days helping small and medium-size businesses understand and harness the art and the science of digital marketing. Her passion lies in finding what creates the “I gotta have that!” moment in a buyer’s mind, and developing spellbinding lead magnets to spark the magic.
GROW Marketing Agency is a St. Louis-based Sales and Marketing Agency specializing in Website, Digital Marketing, & Business growth solutions. We help companies increase their revenue by creating the pathways that lead customers to the heart of their business. Individually tailored and guaranteed to deliver results, our growth strategies save clients time and money while increasing their market share.
