How Much Do You Know: Showing Expertise to Increase Your Google EEAT SEO Score

Google EEAT SEO, is a different beast for many starting SEO practitioners. Picture this; you’ve created your first website and done everything right. You used plenty of relative keywords to ensure your SEO score is high. You’ve structured the pages correctly to create a cohesive user experience. Everything looks and reads great, yet you aren’t ranking. What’s the catch? 

Odds are, depending on your industry, you don’t have enough proof of expertise on your website. Google uses a variety of factors in their EEAT guidelines to decide whether a website should be ranked higher or lower. Expertise is the second pillar of the Google EEAT SEO requirements, one that demands more than a simple grammar check across the website. 

What is Google EEAT SEO and How Does It Affect My Website?

EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Each of these elements makes up the SEO algorithm that arrived during a Google core update back in March of 2024. Websites are expected to adhere as closely to these guidelines and standards as possible, with Google’s Quality Raters instructed to assess and adjust website rankings based on how closely they match these aspects. 

SEO stands for search engine optimization and has become an integral part of the website creation and maintenance process. The higher your SEO, the more likely it is that your website will be placed higher on search engine results pages. Combine this with an EEAT score and you have an effective formula to help you write and edit your websites, both new and old. 

Showing Off Your Industry Expertise

Claiming to be an expert and proving it are drastically different. If your business operates in the medical, legal, government, safety, or journalism sectors, you will need to provide official proof of expertise. Doctors will need to display their credentials, safety professionals will need their certifications, etc. Even if your business is outside these industries, it’s in your best interest to demonstrate how and why you are an expert in your field. 

Not only does this establish expertise, but it adds credibility to your business. If you compare two roofing companies, you’re more likely to use the business with more case studies or testimonials, as this is proof that their claims of roofing excellence are true. This is just one form of exhibiting expertise. Adding credentials to your website is a large green flag to Google that you know what you’re talking about. If you handle taxes, the difference between a hobby blogger and a licensed CPA explaining how to file your taxes properly is like night and day. 

Creating Compelling Proof of Expertise

Simply adding credentials is the fastest and one of the easiest ways to prove you know what you’re talking about, but there are other methods to get the point across just as well. While the term “expertise” conjures up images of academic degrees, licenses, or certifications, it can also apply to practical, everyday expertise. Google doesn’t discriminate when it comes to demonstrating expertise. 

If you are in an industry that is more niche or technical, like creating wedding dresses or carpentry services, having something like a video demonstrating your technical skills is enough to display your knowledge on the subject. Having a section on your website that goes over the steps of your carpentry process that others could follow or how you craft your wedding dresses in phases shows that you have the skills to back up your claims of expertise. 

Google EEAT likes when you document your processes, not only to show that you know what you’re doing, but also to share your knowledge. Creating how-to content, project before-and-after demonstrations, and hands-on studies are all quick and decisive ways to demonstrate skill and expertise. 

Thought Leadership Adds to Your Perceived and Proven Knowledge

While proof of your skills through a video can be done, there are other ways to show off your understanding of your industry. Thought leadership is an effective way to establish yourself as an expert in your industry by going over technical or difficult topics. 

Thought leadership is the creation of blog content from the perspective of your leadership, such as the founder or CEO, on complex issues or changes in your given industry. Thoughts on the best methods to apply a new roof, the future of solar, or any other number of topics explained like an industry expert add credibility to the claims you make across your website. Additionally, you can use these blogs to create effective SEO that helps elevate your site ranking. Anyone can talk the talk in their blogs, but couple this with testimonials, videos, and credentials and you have undisputed proof that you can also walk the walk. 

Effectively Marketing Yourself Through Expertise

Just like you wouldn’t want to take a flight with an inexperienced, unlicensed pilot, most people wouldn’t approach your business without decent reason. Providing proof of expertise through blogs, videos, titles, and testimonials goes a long way in convincing potential clients and Google’s EEAT SEO measurements that you are worth their time and energy. Climb Google’s rankings with ease with just a few simple additions to your site. 

If making that climb alone seems like a difficult endeavor, GROW Marketing Agency helps you follow SEO and EEAT guidelines to enhance your website. We provide you with the marketing skills and expertise necessary to grow your business and achieve your dreams. If you don’t believe us, check out our blogs or testimonials to get an idea of what we offer. Google EEAT SEO is daunting, but GROW helps you create a website that Google will love.