Growing Audience Engagement Through Content Marketing
- Katheryn Hunt
- Oct 4, 2022
- 4 min read
If you feel like your business is stuck in the mud and going nowhere fast, it might be time to refresh your marketing strategy.
In this ever-changing digital world, the key is for your business to have a competitive edge to stand out amongst the crowd. Today, brands are looking to content marketing to give their digital marketing strategy a competitive edge.
Content marketing is one of the most effective methods for developing a brand presence, growing audience engagement, and increasing sales. GROW Marketing Agency has you covered for learning all things content marketing, why it matters, and easy and affordable ways to implement it into your business.
Content Marketing Builds Trust With Your Target Audience
Because scams are so prevalent, it can be hard to decipher between trusty brands and scams. Create genuine social posts and blogs, and avoid spam content. Customers want to do business with honest companies that sell reliable goods and services.
One of the reasons creating content is so crucial is that it builds trust amongst target audiences and existing customers. Consistent, high-quality content gives customers an opportunity to engage, establishes credibility, and leads consumers to your website.
Consistent Brand Messaging Is Key
When creating content, keep the brand message in mind. A consistent brand message can determine the success and growth of your business. Then, apply those rules to writing content. All content, blogs, social media posts, newsletters, and video content should have an identifiable voice, style, and perspective. Consistent content establishes a relationship between you and your customers, as well as strengthens your reputation.
Generate Leads & Convert Customers
Use your content as a map to guide customers where you want them to go. When creating content, always keep the end goal in mind. Ask yourself, “what do I want the reader to do next?”. Guide the reader by telling them what to do next by writing engaging calls to action (CTA) and placing them throughout the content. A lot of times, you’ll see HTML buttons on e-commerce sites and web pages that say “buy now,” “learn more!” or “let’s talk.” These buttons take the customer right where you want them to go. CTAs greatly impact your conversion rates, and it’s an efficient and effective way to generate new leads!
Gain Traction On Social Media
Social media is a crazy powerful marketing tool. It allows you to do so much, even with a small marketing budget. A lot of brands focus solely on gaining new followers. Yes, having followers on social media is important, but lots of followers on social media don’t equal conversion. It doesn’t even mean that your followers are engaging with your content. Take that energy of increasing followers and place it towards creating unique, engaging content. Authenticity on social media is what drives engagement and conversions. Followers get tired of the “buy now!” jargon; they want to know “what is in it for me?”
Improve SEO Ranking With Consistent Content
Most clicks happen on the first page of the search engine results page(SERP). If your content is on the 2nd or 3rd page of the SERP, there’s a good chance no one is clicking on it.
So how do you get your content onto the 1st page of results? By combining on-page SEO with relevant content.
Your content should match the search queries of your target audience. To find out what your audience is searching for, use SEO tools like MOZ or SEMRush to uncover key phrases and analyze competitor sites. Free tools like Google Trends help you analyze the popularity of search queries in Google Search. You can also analyze the popularity of queries based on geography.
Consistent, high-quality, optimized content for search engines can get you the traffic you’ve been searching for.
The more you feed search engines with optimized content, the more success you’ll have with organic foot traffic.
Implementing Content Marketing On A Budget
You can start with a smaller budget and still have success with marketing. Plenty of content marketing tools are free or don’t cost too much to use.
Content Calendars are essential for creating and publishing routine content. Calendars allow you to plan content weeks or months in advance. They organize your team and content.
SEO is vital to the success of your content marketing efforts. There are a variety of SEO tools out there that will help you with keyword research, and show you the search volume for the keywords.
Social Media Advertising can be done on a limited marketing budget. Facebook and Instagram ads are great tools for marketing articles, products, and services.
GROW Marketing Agency has an amazing team of content marketers. As a digital marketing agency, we write upwards of thousands of pages of content a year! Our talented team of content strategists can help you craft the perfect content to tell your brand story and inspire your visitors to become raving fans of your brand, and more importantly, paying customers of your business.
To learn more about how GROW Marketing Agency can help you grow your content marketing, contact us today!
About the Author:
Katheryn Hunt is a sales-‘growing’ enthusiast. As the CEO of GROW, she partners with small to medium businesses in the United States to develop and deploy sales and marketing strategies that generate revenue. Katheryn has a diverse business-building background; and has surrounded herself with an elite marketing team who specialize in “Growing” business start-ups, healthcare and long-term care companies, capital equipment manufacturers, retailers, and service-based industries; through value-based selling and compelling marketing stories.
GROW Marketing Agency is a St. Louis-based Sales and Marketing Agency specializing in Website, Digital Marketing, & Business growth solutions. We help companies increase their revenue by creating the pathways that lead customers to the heart of their business. Individually tailored and guaranteed to deliver results, our growth strategies save clients time and money while increasing their market share.
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