• Dana Tate

Benefits of Effective Social Media Marketing for Small Business

Updated: Dec 21, 2020

Social Media Marketing is essential for small business owners. In 2020 utilizing social media platforms is one of the best ways to connect to your customers. You can no longer only rely on your beautifully designed website to connect you to your audience (though that website an incredibly integral part of your marketing strategy). Companies, both big and small, are discovering how much social media can contribute to their success by helping them grow their online business.

Social media is now a significant part of every good marketing strategy. As a small business, if you aren't utilizing social media, you are missing out on a substantial marketing opportunity.


Social Media has Three Big Benefits for your business:

Increasing Your Traffic

Social media platforms drive referral traffic to your website. When your company uses social media as part of its marketing strategy, you will find that your website traffic improves. Pages on social media platforms like Facebook, Twitter, and Instagram can be crawled by search engines like Google, Yahoo, and Bing. When you utilize proven social media strategies with linking to your website, every piece of content your business shares is another chance to gain a new customer by creating website traffic.

Brand Awareness

Social media is more than just a platform to promote your business, services, and products. It's an avenue for small businesses to engage with and inform their current and potential customers. By sharing value-based content, consumers will begin to trust your authority and look to you and your team as industry experts. The more customers trust your brand, the more they will interact and engage with you creating more trust in your business. That trust converts to positive word of mouth and sales - plain and simple.

Boost SEO for your Website

Social media marketing and SEO are deeply connected. Social media platforms are built for conversation, connection, and networking. When your social channels are correctly optimized, they should contain multiple links to your website. When your business is active on social media, those links will lead consumers to your website, telling search engines that your brand is valued by consumers and, therefore, more credible. It's important to remember that social media isn't the only factor that increases search engine rankings. Social Media Examiner reports that more than 58% of businesses who have been using social media consistently for a year or more consistently see increased search engine rankings.

About the Author:


GROW is a St. Louis-based Sales and Marketing Agency specializing in Website, Digital Marketing, & Business growth solutions. We help companies increase their revenue by creating the pathways that lead customers to the heart of their business. Individually tailored and guaranteed to deliver results, our growth strategies save clients time and money while increasing their market share.



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