A website and social media are typically the first impressions a customer has with your business. If your business runs off an outdated website, that first impression could be the last. Customers don't want to interact with 1990s pixelated images - come on, let's build a fresh and functional website.
Regarding web development, this isn’t a one-size-fits-all approach. Depending on the industry you are in, the types of services you offer, and your budget are determining factors in what kind of website your business needs.
GROW Marketing Agency is ready to lend a hand on the ins and outs of website design.
Contact Information
First and foremost, contact information is a crucial element of any website, and it’s often overlooked. Customers need to know how and where to get ahold of you. Easy access to your contact information is in the header and footer. . Take this a step further by creating a contact page, then scattering “contact us” HTML buttons throughout the website leading the user to the contact page. If you’re not doing a multi-page website, include a contact form at the bottom of the homepage.
Site Navigation
The navigation bar must be present on every page of your website. Having visible navigation is important and beneficial for the user experience, as it keeps the visitor from getting lost on your website. When you incorporate a navigation bar on the site, a visitor's time on your website will increase, and bounce rates will decrease.
Easy Mobile Navigation
Mobile navigation is integral to success. Fewer people use computers and laptops to navigate the internet, as mobile users make up a large percentage of global online traffic. The majority of people are sharing links to websites via their mobile devices. When designing your mobile site, ensure the navigation bar is simple, not cluttered with content, and the site features are big enough for fingertips to touch them.
To drive home the importance of a mobile site, Google has switched to a mobile-first index, which means Google now ranks your website based on your mobile content, relevance, and UX.
Blog
High-quality content greatly benefits your digital marketing strategy and online presence. Blogs are a fantastic way to establish your company as an expert in your industry. Blogs improve your rankability in the search engine and are an awesome way to connect with your customers. The ultimate goal of blogging is to drive traffic to your website. Every time you create a blog post, this creates one more indexed page on your website. Blogs are awesome for social media; share them on social media whenever you publish a blog.
About Us Page
When visitors go onto your website, they want to know who you are, what you offer, and how to get a hold of you. An “about us” section on your site gives visitors background information on your business. This section is a great opportunity to touch on your mission,
Testimonials
It’s key that website is inviting and reflects positively on your business. Naturally, people who visit your site for the first time are skeptical. Incorporating your site's customer testimonials helps build trust between your business and the visitor. People tend to trust other consumers over businesses. It lets people know that it is a real site, they’re not scammers, and it convinces site visitors they can rely on your business.
FAQ Page
Most of the time, people come onto your website to seek answers to their questions. Instead of the visitor searching through pages of your website to get their questions answered, provide them with an FAQ page. By compiling a list of questions related to your business and services on a range of topics, an FAQ page gives website visitors a central hub to find answers to their questions. To take your FAQ page a step further, have a contact form at the bottom of the page in case a visitor can’t find the answer to their questions.
Call To Action
Your calls to action, CTAs, are a key element on any webpage. It’s what motivates the customer to act. Incorporating CTAs on your homepage and other vital pages pushes the visitor to dig deeper into your website. Without CTAs on your website, the site visitor won’t take the steps towards action, like signing up for an e-newsletter or buying a product. Your CTAs can be in the form of an HTML button that takes the user directly to that page.
At GROW Marketing Agency, we know just how important a website is to the health of your organization. 89% of consumers search for a product, service, or company online before buying. When you select GROW Marketing Agency to build a new website or redesign your current website, you get a talented team of Web Design Experts who understand how to leverage your website to generate new sales for your business.
About the Author:
Katheryn Hunt is a sales-‘growing’ enthusiast. As the CEO of GROW Marketing Agency, she partners with small to medium businesses in the United States to develop and deploy sales and marketing strategies that generate revenue. Katheryn has a diverse business-building background; and has surrounded herself with an elite marketing team who specializes in “Growing” business start-ups, healthcare and long-term care companies, capital equipment manufacturers, retailers, and service-based industries; through value-based selling and compelling marketing stories.
GROW Marketing Agency is a St. Louis-based Sales and Marketing Agency specializing in Website, Digital Marketing, & Business growth solutions. We help companies increase their revenue by creating the pathways that lead customers to the heart of their business. Individually tailored and guaranteed to deliver results, our growth strategies save clients time and money while increasing their market share.
