With the rise of social media and the influx of online content, people, marketers, and even writers are asking themselves, “is blogging still relevant?”. We are here to tell you that, YES, blogging is still relevant. Blogging is relevant and ranks high on the marketing scale regarding your digital presence and SEO strategy.
How Do Blogs Remain Relevant When Social Media Is So Prevalent?
While social media and blogging are different marketing avenues, they greatly benefit each other. Boost brand awareness and authority by incorporating blogs into social media strategy; social media is an effective way to introduce followers to your brand through sharing content created on social media platforms like Facebook, Linkedin, and Twitter.
Blogs remain relevant because they’re profit-yielding for any size business. Blog creation is a powerful way to appear in search engines, is a highly effective way to share expert opinions, and allows businesses to demonstrate their knowledge in their specific industry.
Reasons Why Your Business Needs A Blog
Social media posts are typically short and sweet to effectively promote your business and products; it’s hard to go into detail with social media posts, as people's attention spans are limited. That’s where blogs come in. Blogging is the most widely used marketing technique since the dawn of digital marketing. It allows customers to take a closer look at your brand/business and is a great opportunity to promote your brand while educating your audience.
Blogging Is Beneficial For SEO
Search engine optimization and blogging go hand-in-hand. It’s not enough to create blogs; they must be optimized for the web. If you write a piece of content but it’s not optimized properly, the chances of your audience seeing or engaging with your content is low.
Even though blogging is crucial for your digital marketing strategy, don’t litter your website with low-brow blogs.
Write informative blogs that answer your audience's questions, then pair that with SEO.
Simple Ways to Optimize Your Blogs
Implement H tags, a.k.a header tags; they make it easier for Google to crawl your page.
Compress your images. People don’t stick around if the page doesn’t load quickly.
Use alt-tag on your images.
Don’t stuff your content with keywords.
Write catchy title tags and meta descriptions.
Generates Leads Through Subscriber Sign-Ups
If your audience reads and engages with your content regularly, they want more! Integrating a subscriber form on your website is a great way to generate leads. Incorporate a subscription opt-in form at the button of your blog, letting the reader decide if they want to opt-in. A subscriber sign-up is far less intrusive than a pop-up window on your home screen saying “subscribe now and save 15%”. Through lead generation, you can identify prospects and convert them into subscribers.
Lead generation is important because it helps to build trust, brand visibility, and credibility for your business.
Build Authority & Trust Through Blogging
Blogging is a great way to build up authority in your niche. Well-written articles build authority online, proving that you know what you’re writing about and your industry. By answering your audience's questions in the form of blogs, you're not only an expert, but you’re also providing people with the information they need to make informed decisions. This builds your authority and gains the trust of your readers and target audience. People who find your content valuable are more likely to link to the blog.
It will also position your website as an industry authority and help with your SEO ranking in the SERP.
Increase Visibility & Web Traffic
Blogging is a proven way to increase traffic to your website. By incorporating links on your social media to valuable, relevant content, like blogs, you’re giving customers a reason to click through your website.
Another great tactic to get an influx of traffic to your website is through links. Inbound linking, also known as backlinking, is getting external websites to link to your site. Backlinks take time to earn and require a level of authority in your industry.
In the meantime, internal links are a terrific tactic alternative if your site is still growing. Internal linking is taking links from different pages on your website and applying them to a blog. It gives the readers quick access to your website and increases engagement.
Position Yourself As An Industry Leader
Writing well-written articles with links shows you know what you’re talking about, and customers like that! People want to work with brands they trust. You are providing valuable content by writing about relevant topics to your target audience. Another perk is that it markets your skills and knowledge of your industry.
We’ll Take Your Business To The Next Level With Blogging
Here at GROW Marketing Agency, our talented team of content strategists can help you craft the perfect content to tell your brand story and inspire your visitors to become raving fans of your brand and, more importantly, paying customers of your business.
Content is a powerful lead generation tool for your business.
Contact us today to schedule a consultation to review your current content marketing and uncover the areas for GROWth.
About the Author:
Katheryn Hunt is a sales-‘growing’ enthusiast. As the CEO of GROW, she partners with small to medium businesses in the United States to develop and deploy sales and marketing strategies that generate revenue. Katheryn has a diverse business-building background; and has surrounded herself with an elite marketing team who specializes in “Growing” business start-ups, healthcare and long-term care companies, capital equipment manufacturers, retailers, and service-based industries; through value-based selling and compelling marketing stories.
GROW Marketing Agency is a St. Louis-based Sales and Marketing Agency specializing in Website, Digital Marketing, & Business growth solutions. We help companies increase their revenue by creating the pathways that lead customers to the heart of their business. Individually tailored and guaranteed to deliver results, our growth strategies save clients time and money while increasing their market share.