Work Location:
This is a full in-office position located at the GROW Office in St. Louis (Eureka, Missouri.)
📍 Local applicants only — this is not a hybrid or remote role.
Technical Expertise
Proven experience managing SEO campaigns for multiple clients or brands
Strong understanding of on-page SEO: keyword research, title/meta optimization, internal linking, headings, schema, etc.
Working knowledge of off-page SEO including link-building best practices and citation management
Proficiency in GEO/Local SEO strategies: Google Business Profile optimization, directory listings, review strategy, NAP consistency
Familiarity with SEO data tools such as Google Analytics, Google Search Console, Google Tag Manager, and Google Business Profile Insights
Experience with SEMRush, Ahrefs, Moz, BrightLocal, or Similar SEO platforms (agency-level preferred)
Ability to audit websites for technical issues: indexing, speed, mobile responsiveness, core web vitals
Understanding of AI search trends and how evolving search engines impact strategy (SGE / AI Overviews)
Reporting & Analysis
Ability to analyze performance data and translate insights into clear, client-facing recommendations
Experience building monthly performance reports and outlining next steps based on data trends
Comfortable setting goals, KPIs, and benchmarks for ranking improvements and lead generation
Communication & Project Skills
Excellent written and verbal communication skills (client-facing communication is a plus)
Clear, organized reporting and documentation habits; able to track tasks and deadlines in a project management system
Ability to collaborate across teams: web, copywriting, PPC, social, leadership
Proactive problem-solver who can identify issues before they impact results
High level of accountability, as you will handle responsibilities with ownership and follow-through.
97 Hilltop Village Center Drive, STE C, Eureka, MO 63025
Job Requirements:
Job Description:
Keyword Research:
Conduct comprehensive keyword research using various tools and techniques to identify relevant and high-traffic keywords related to our products/services.
Analyze user intent behind selected keywords to align content with searchers' needs and expectations.
Regularly update and expand our keyword portfolio to stay ahead of industry trends and search behavior.
Competitive Analysis:
Conduct thorough competitive analysis to identify strengths and weaknesses of competitors' SEO strategies.
Analyze competitor keywords, content, backlink profiles, and on-page optimizations to gain insights and devise effective strategies.
Utilize competitive intelligence to develop innovative SEO tactics that differentiate our website in the market.
Strategy Development:
Devise comprehensive and data-driven SEO / AI Search strategies aligned with business objectives.
Set clear and measurable goals, and create action plans to achieve these targets within specified timeframes.
Continuously monitor industry best practices, algorithm updates, and trends to adapt and optimize our SEO approach.
AI Search Optimization:
Optimize content and page structure for AI-driven search environments, including Google SGE/AI Overviews, Bing/Copilot, Perplexity, and emerging AI discovery platforms.
Conduct content and query audits to identify opportunities for visibility within AI-generated answer panels, summaries, and conversational search results.
Implement structured data, schema enhancements, and content formatting practices that improve eligibility for AI citations, featured responses, and answer-based results.
Adapt keyword and topic research to focus on question-based search, conversational queries, and AI-inferred user intent to improve discoverability.
Monitor and analyze AI search output to identify trends in answer referencing, brand mentions, competitor positioning, and content gaps.
Collaborate with copy and web teams to create content that is context-rich, authoritative, and designed for inclusion in AI-generated search responses.
Stay informed about algorithm changes, platform updates, and evolving best practices to maintain strong visibility as AI search continues to evolve.
On-Page SEO:
Optimize website content, meta tags, URLs, and internal linking structures for improved search engine rankings and user experience.
Conduct content audits and develop content optimization strategies based on keyword research and user intent.
Implement on-page SEO best practices to enhance the relevancy and crawlability of our web pages.
Off-Page SEO:
Develop and execute link-building strategies to acquire high-quality and authoritative backlinks from relevant websites.
Collaborate with content creators and outreach teams to promote link-worthy content and gain external link placements.
Monitor and manage online reputation through brand mentions, press releases, and social media engagement.
Technical SEO:
Conduct regular technical website audits to identify and address issues affecting search engine visibility and performance.
Work with the development team to implement technical SEO recommendations and ensure site speed, mobile-friendliness, and security.
Local SEO:
Implement local SEO strategies to improve the visibility of our business in local search results and directories.
Manage and optimize Google My Business listings, ensuring accuracy and completeness of business information.
Encourage and respond to customer reviews to build a positive online reputation.
Key Responsibilities:
Exceptional written, verbal, and analytical communication skills.
Thrives under deadlines and fast-moving priorities, with the ability to stay focused, organized, and solution-oriented.
A proactive, can-do attitude with a genuine desire to deliver value, exceed expectations, and WOW customers with every interaction.
Highly organized and detail-driven, with proven ability to manage tasks, inboxes, time blocks, and shifting priorities without losing momentum.
Integrity, character, and reliability over credentials — we value who you are and how you show up more than a long list of degrees.
Creative, strategic thinker and natural problem-solver who can identify challenges, propose solutions, and take action independently.
Positive energy, initiative, and a growth mindset, committed to learning, improving, and contributing to a strong team culture.
Qualifications Necessary for the Position:
At GROW Marketing Agency, we don’t just “do SEO.” We build momentum, drive measurable growth, and help businesses show up with confidence in the moments that matter most. As our SEO & AI Search Specialist, you will be a key player in that mission, not sitting on the sidelines, but actively shaping visibility, rankings, and lead flow for the businesses we serve. Think of your job as playing chess. You build strategies and help our clients WIN!!
In this role, you’ll dive into websites, rankings, maps results, analytics, and Google Business Profiles to uncover opportunities and turn them into wins. You’ll manage on-page SEO, GEO/local optimization, Core Web Vitals improvements, directory consistency, and search performance in both traditional and AI-powered search. Your work directly impacts how our clients are found, trusted, and chosen online, and you’ll see the results of your efforts in real time.
We move with purpose. We celebrate progress. We believe in problem-solvers, action-takers, and people who take ownership of their work. If you love data, strategy, creativity, and the satisfaction of knowing you helped real people from businesses, often in your own community, this is a place to make a difference.