Work Location:
MUST have advanced working knowledge and a documented skillset of website copywriting– specifically when writing for the journey of a digital property visitor.
Advanced understanding of marketing analytics and respective tools.
Advanced use of copywriting tools – Grammarly, Microsoft Suite of Products, Google Docs, etc.
Excellent written communication with a strong proficiency in the rules of composition and grammar.
Advanced reading comprehension skills.
Dedicated workspace at home.
Computer or laptop.
Reliable internet service.
Hybrid remote.
MUST reside within the Greater St. Louis area and be able to make frequent visits to the GROW Office in Eureka, MO
Job Requirements:
Job Description:
As a Website Copywriter, your key responsibilities include:
Content Creation:
Develop clear, concise, and compelling copy for various pages of the website, ensuring alignment with the brand voice and messaging strategy.
SEO Optimization:
Implement effective SEO strategies in collaboration with the SEO team to enhance the website's visibility and performance on search engines.
Research and Analysis:
Conduct thorough research on industry trends, competitors, and target audience to inform and enrich the content creation process.
Collaboration with Design Teams:
Work closely with graphic designers and web developers to ensure seamless integration of written content with visual elements for an enhanced user experience.
Brand Consistency:
Maintain consistency in brand messaging across all web platforms, adhering to established brand guidelines and tone of voice.
Adaptability:
Stay informed about emerging trends in digital marketing and content creation, and adapt writing style to meet evolving industry standards and user preferences.
Project Management:
Effectively manage multiple projects simultaneously, adhering to deadlines and collaborating with cross-functional teams to deliver high-quality website content.
User Engagement:
Craft copy that encourages user engagement, interaction, and conversion, considering user behavior and feedback.
Editing and Proofreading:
Review and edit content to ensure accuracy, clarity, and adherence to grammatical standards, maintaining a high level of quality and professionalism.
Performance Analysis:
Monitor the performance of website content using analytics tools, and use insights to refine and optimize future content strategies.
Client Collaboration:
Collaborate with clients or internal stakeholders to understand their goals, preferences, and feedback, incorporating these insights into the copywriting process.
Adherence to Deadlines:
Meet tight deadlines while maintaining the quality and effectiveness of the written content.
By excelling in these responsibilities, you'll play a crucial role in elevating the online presence and impact of our brand through compelling and strategically crafted website copy.
Key Responsibilities:
Excellent written communication with a strong proficiency in the rules of composition and grammar.
Advanced reading comprehension skills.
Dedicated workspace at home.
Computer or laptop.
Reliable internet service.
Qualifications Necessary for the Position:
Are you a wordsmith with a passion for crafting compelling online narratives? We are on the lookout for a dynamic and imaginative Website Copywriter to play a key role in our expanding digital marketing team. If you have a knack for transforming ideas into engaging and impactful web content, this is your chance to become an essential contributor to our vibrant and evolving creative community. Join us and be at the forefront of shaping captivating online experiences as our Website Copywriter.
You will be writing compelling website copy that targets the desired audience, showcases the unique personality of each business we represent and highlights a broad range of services in varied industries to improve sales conversions for our website customers. We don't just build websites to look good - they MUST perform! Effective website copy is a must to achieve a high-performing website.