This role is not an entry-level position but the start of a new division within our agency with an opportunity for career advancement to Director Level leadership.
Proven experience as an SEO Analyst or similar role with a strong track record of successful SEO campaigns.
In-depth knowledge of keyword research tools, competitive analysis tools, and SEO analytics platforms.
Familiarity with SEO best practices, algorithms, and ranking factors.
Understanding of on-page, off-page, technical, and local SEO strategies and their interplay.
Proficiency in web analytics tools such as Google Analytics and Search Console.
Solid understanding of HTML, CSS, and website structure.
Strong analytical skills with the ability to derive insights from data and make data-driven decisions.
Excellent communication skills, both verbal and written, to collaborate with cross-functional teams effectively.
Analytics and Reporting
MUST reside within the Greater St. Louis area and be able to make frequent visits to the GROW Office in Eureka, MO
Conduct comprehensive keyword research using various tools and techniques to identify relevant and high-traffic keywords related to our products/services.
Analyze user intent behind selected keywords to align content with searchers' needs and expectations.
Regularly update and expand our keyword portfolio to stay ahead of industry trends and search behavior.
Conduct thorough competitive analysis to identify strengths and weaknesses of competitors' SEO strategies.
Analyze competitor keywords, content, backlink profiles, and on-page optimizations to gain insights and devise effective strategies.
Utilize competitive intelligence to develop innovative SEO tactics that differentiate our website in the market.
SEO Strategy Development:
Collaborate with the SEO team and other stakeholders to devise comprehensive and data-driven SEO strategies aligned with business objectives.
Set clear and measurable SEO goals, and create action plans to achieve these targets within specified timeframes.
Continuously monitor industry best practices, algorithm updates, and trends to adapt and optimize our SEO approach.
Optimize website content, meta tags, URLs, and internal linking structures for improved search engine rankings and user experience.
Conduct content audits and develop content optimization strategies based on keyword research and user intent.
Implement on-page SEO best practices to enhance the relevancy and crawlability of our web pages.
Develop and execute link-building strategies to acquire high-quality and authoritative backlinks from relevant websites.
Collaborate with content creators and outreach teams to promote link-worthy content and gain external link placements.
Monitor and manage online reputation through brand mentions, press releases, and social media engagement.
Conduct regular technical website audits to identify and address issues affecting search engine visibility and performance.
Work with the development team to implement technical SEO recommendations and ensure site speed, mobile-friendliness, and security.
Implement local SEO strategies to improve the visibility of our business in local search results and directories.
Manage and optimize Google My Business listings, ensuring accuracy and completeness of business information.
Encourage and respond to customer reviews to build a positive online reputation.
BS in Marketing, Computer Science, or similar
Basic understanding of HTML
Experience with WIX websites optimal
Experience with multiple website builder tools
Experience with Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, Google My Business, Bing Webmaster Tools, SEM Rush, Moz, SpyFu, and other SEO tools is paramount
Experience in a similar role would be advantageous
Excellent written, verbal, and analytical skills
Ability to work under tight deadlines
A fantastic, can-do attitude and desire to wow customers!
Qualifications Necessary for the Position:
As an SEO Analyst, you will play a vital role in optimizing our organization's online presence and ensuring that our web properties are visible and easily discoverable by search engines. Your primary responsibility will be to analyze, strategize, and implement effective search engine optimization techniques to enhance our website's ranking and overall performance in organic search results. By leveraging your expertise in SEO best practices and staying abreast of industry trends, you will contribute significantly to our digital marketing efforts and drive increased organic traffic to our platforms.