Location Requirement: This role is strictly open to candidates based within the United States without the need for visa sponsorship.
A minimum of 3+ years immersed in the dynamic realm of digital marketing.
Demonstrated proficiency in managing a monthly media spend of $10,000 or more across diverse platforms and clientele.
Proven success in Lead Generation and E-Commerce ventures.
Proficient in Excel, Google Sheets, and Google Ad Editor.
Hands-on experience with Google Adwords, Bing Ads, Facebook Business Manager, and LinkedIn Ads Manager.
Knowledge and application of audience segmentation techniques.
Experienced in implementing UTM strategies for ads and conducting A/B testing.
Familiarity with search data tools, technologies, and platforms.
An inherent love for learning, innovation, and continuous self-improvement.
Recognized certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft Accreditation.
Prior experience in a digital marketing agency environment.
Marketing degree or equivalent industry experience.
A track record of achieving significant results with optimal ad spend.
A keen focus on impactful leads rather than vanity metrics.
A relentless drive to surpass previous achievements and deliver exceptional results.
Outstanding time-management and problem-solving capabilities.
MUST reside within the Greater St. Louis area and be able to make frequent visits to the GROW Office in Eureka, MO
Strategy & Planning:
Develop and drive holistic digital marketing and advertising strategies across owned, earned, and paid channels such as brand websites, search, video, content, SEO, and more.
Craft detailed campaign plans ensuring alignment with clients' marketing objectives, and overarching company aims.
Set clear campaign goals, pinpointing opportunities and potential challenges for clients.
Campaign Creation & Management:
Create, manage, and optimize campaigns across platforms including Google, Bing, Facebook, LinkedIn, Native Display Ads, Amazon, eBay, Etsy, and Walmart, ensuring harmony with account managers and relevant teams.
Implement and oversee A/B testing to fine-tune ad variations and uplift campaign effectiveness.
Safeguard and distribute digital marketing budgets astutely to guarantee optimal ROI and attainment of revenue targets.
Analytics & Reporting:
Delve deep into campaign analytics, delivering regular performance reports to internal stakeholders and clients alike.
Translate data into actionable insights and recommendations, optimizing performance to meet and exceed campaign objectives.
Ensure the seamless integration of UTM strategies.
Collaboration & Communication:
Work collaboratively with cross-functional units, including account managers, designers, copywriters, and other teams for streamlined campaign execution.
Cultivate relationships with third-party agencies, vendors, and partners to bolster campaign reach and results.
Act as the primary liaison for clients regarding their digital advertising endeavors.
Industry Engagement & Continuous Learning:
Stay abreast of digital marketing and advertising trends, continually seeking to broaden knowledge and apply best practices.
Enhance SEO and SEM positions, ensuring prime visibility in a crowded digital landscape.
Handle multiple client campaigns concurrently with a meticulous eye for detail.
Qualifications Necessary for the Position:
Become a pivotal member of our dynamic and growing digital marketing team as a Digital Paid Media Strategist. We're seeking a seasoned professional with 3-5 years of hands-on experience, skilled in harnessing the power of platforms such as Google, Bing, LinkedIn, Native Display Ads, and beyond — including SEO, SEM, and e-marketplaces like Amazon, eBay, Etsy, and Walmart. In this role, you will architect, roll out, and refine digital advertising campaigns tailored to a broad spectrum of clients. Your expertise in budget distribution, insights-driven strategy, and translating data into tangible actions will be instrumental in catalyzing engagement, amplifying demand, and championing our clients' marketing aspirations.