Your Words Matter In Sales

There is no denying that words have power and effective verbal communication is critical to closing deals. Sellers with engaging introductions and product descriptions gain a persuasive edge with buyers. Today’s post focuses on ways to sharpen your oral dialogue and distinguish yourself with your customers. The content comes from Cornerstone Solutions, Lunch and Learn Presentation titled, “The Power Of Words.” Seller/buyer relationships begin with your introduction. One-liners and Elevator Speeches are two introductory techniques commonly used. Generally speaking, One-Liner’s “attract” and 30-Second Elevator Speeches “engage.” One precedes the other. Both help generate conversation and are b

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